Bromyard Body Repairs

Overview

Bromyard Body Repairs is a vehicle body repair workshop carrying out accident repair, cosmetic bodywork, panel replacement, and paintwork for both private vehicle owners and insurance work.

The workshop required a clearer digital presence to showcase the services offered and provide a structured way for customers to submit repair enquiries.

The project focused on building a professional website alongside a system for managing incoming repair requests more efficiently, ensuring enquiries could be captured, organised, and responded to consistently.

---

Challenges

Prior to the project, most repair enquiries arrived through informal channels such as phone calls or direct messages.

This created several operational issues:

• Enquiries were inconsistent in the information provided.
• Images of damage were often missing or sent separately.
• Requests could be overlooked during busy workshop periods.
• Communication with customers required significant manual effort.
• There was limited visibility of incoming enquiry volumes.

The objective was to create a digital front door for the business, allowing customers to easily submit structured repair enquiries while giving the workshop better control over how those enquiries were handled.

---

Website Design & Structure

A new website was designed to present Bromyard Body Repairs as a professional vehicle body repair centre while clearly explaining the services offered.

The website structure focuses on:

• Accident and insurance repair
• Cosmetic bodywork and dent repair
• Panel replacement and paintwork
• Workshop facilities and repair capabilities

The design prioritises clarity and trust, helping potential customers understand the type of work carried out and feel confident submitting an enquiry.

The site also provides a platform for ongoing marketing activity, including repair showcases and local search visibility.

---

Enquiry Capture System

A key part of the project was building a structured enquiry system that allows customers to submit repair requests online.

The enquiry forms allow customers to provide:

• Vehicle details
• Description of the damage
• Contact information
• Images of the damage

Capturing this information at the point of enquiry ensures the workshop has the details needed to assess the repair quickly.

This significantly reduces back-and-forth communication and allows staff to prioritise enquiries more effectively.

---

Workflow Automation

To support the enquiry system, automated workflows were introduced within Google Workspace.

These automations handle:

• Routing new enquiries to the appropriate staff member
• Logging enquiries into structured tracking sheets
• Organising attached damage photos
• Providing internal visibility of incoming repair requests

This ensures enquiries are not missed and provides a centralised record of customer communications.

---

AI-Assisted Communication

To reduce the time required to respond to enquiries, AI-assisted reply drafting was introduced.

Incoming enquiry emails can be interpreted and used to generate professional draft responses that staff can quickly review and send.

This allows the workshop to:

• Respond to customers faster
• Maintain consistent communication quality
• Reduce the time spent writing replies during busy periods

The system acts as a support tool for staff rather than replacing the human decision-making required when quoting repairs.

---

Results

Following the launch of the website and enquiry system:

• Bromyard Body Repairs now has a professional online presence.
• Customers can easily submit repair enquiries and upload damage photos.
• Enquiries are automatically organised and routed internally.
• Staff can respond to requests faster with structured information available.
• Management has clearer visibility of incoming repair enquiries.

The website and enquiry workflow now provide a digital foundation for continued growth, marketing activity, and operational improvements.